FASHION CONSUMER INTELLIGENCE
PROBLEM → SOLUTION
The Problem
- Every season, SKU and capsule decisions are made under time pressure.
- One wrong choice = dead stock, markdowns, lost margin, missed season.
- Traditional research is slow. Decisions based on gut feeling are expensive.
The Solution
- FCI provides fast behavioral validation before production.
- We test designs, silhouettes and price points on a proprietary fashion audience with real shopping behavior.
- This is not an Instagram poll.
- This is productized decision-support:
Design → Launch → Normalize → Decision.
HOW IT WORKS
Step 1 — Send SKU & Goal
You send 1–10 SKUs (sketch / render / sample) and define the goal:
Go/No-Go, price, assortment / product range, capsule, colorway.
Step 2 — IP-Safe Launch
We package your materials in IP-safe formats and launch on relevant panels.
Step 3 — Decision & Recommendations
You receive a commercial decision with metrics and recommendations:
What to produce. What to drop. What to adjust.
IP-SAFE PROTOCOL
We test without IP leaks and without brand risk.
- S1 — Silhouette / Shape-only
- S2 — Cropped Detail
- S3 — Debrand + Neutral BG
- S4 — 3D Mock / Render
- S5 — Delayed Publish Window
- No brand names or collection names
- No direct links during test
- Audit trail per test
- Results-only retention policy
Products
Pilot / Rapid Test
Entry point for first-time partners
- 1 SKU / 1 hypothesis
- 3 core panels
- 24h turnaround
- Preference + polarity snapshot
- Quick Decision & Recommendations
Go/No-Go Test (48h)
- 1–2 SKUs / 1 hypothesis
- 1–2 panels
- Launch ≤24h, report ≤48h
- Go/No-Go Decision & Recommendations
- Preference + Polarization
- 3 commercial recommendations
Capsule Validation (7 days)
- 6–10 SKUs or 3×2 variations
- 3–4 panels
- 2 test cycles
- Market Preference Map
- Capsule Affinity
- Price sanity (2–3 price points)
- Risk zones
Buying Season Pack (Monthly)
- 4 tests per month
- Weekly pulse
- Monthly intelligence
- Hero SKU candidates
- Trend dynamics index
SAMPLE REPORTS (Anonymized)
- Go/No-Go Decision 1-pager
- Capsule Validation Deck
- Buying Season Intelligence
WHO IS IT FOR
- Brand Owner / Founder
- Head of Product
- Merchandising Director / Buyer
- Creative Director
- Growth / Performance Lead
- Retail Buyer / Concept Store
- Agency Lead
FAQ
No. This is decision-support on proprietary fashion panels with strong buying behavior.
No. We measure panel reaction and reduce production risk.
IP-Safe Protocol (S1–S5), debrand, delayed window, audit trail.
48h for Go/No-Go, 7 days for capsule.
Sketches, 3D renders or sample photos.
Choose Your Path
Start Validation Test
For teams ready to validate production decisions.
- Commercial intent confirmed
- Budget approved
- Decision authority in place
- Production-ready SKUs
Send Materials for Pre-Check
For teams that need scoping, risk assessment and internal approval.
- Interest confirmed
- Needs feasibility check
- Requires methodology review
- IP-safe mode available
FCI Legal & Compliance
Confidentiality, IP protection and decision-support framework for institutional clients.
Fashion Consumer Intelligence
A fashion decision validation system that reduces risk before capital is committed.
FCI doesn’t tell us what to design.
It tells us where the risk is — before we pay for mistakes.
