FCI operates under ethical behavioral research principles.
Panel Ethics
• Voluntary participation
• No deception
• No manipulation
• No dark patterns
• No forced engagement
Data Integrity
• No incentivized voting
• No fake traffic
• No bots
• No traffic buying
• No synthetic responses
Methodology Transparency
Clients receive:
• Test structure
• Panel logic
• Sample size
• Deduplication rules
• Normalization logic
Conflict of Interest
FCI does not:
• Sell test data
• Reuse client materials
• Resell insights
• Cross-pollinate results
