Turn repeatable expertise into a sellable system. If it’s not repeatable, we won’t build it.

CAPSULA is a selection-based productization studio.

We validate first, then build reusable product kits — not courses, not content.

Apply for Scout Scan

If we can’t define who it’s for, the outcome, and why you — we don’t build.

You receive a Signal Card with a clear build decision and, if NO-GO, a prep direction.

No calls required. No viral promises. No generic templates.

If accepted, we may request a short async questionnaire.

Scout Scan is not advisory.

It’s a short qualification review with a GO / NO-GO decision.

Not “a course”. Not “just a PDF”. A sellable product system. You get reusable pages, scripts, and checklists built for repeated delivery - not one-time consumption.

What CAPSULA creates:

  • A fixed offer boundary (who it’s for / who it’s not, promise, pricing logic)
  • A presale test to validate demand — not ideas
  • A repeatable delivery workflow
  • A structured content + promo kit
  • A proof and payout structure (auditable, if applicable)
  • Think of it as: offer + presale page + scripts + delivery plan — packaged into one system.

Two ways to work (after Scout Scan):

  • Full productization: validate → build kit → promo cycles + proof
  • Agent-only build (optional): package your method into a client-facing AI agent

    Work mode is selected by CAPSULA after Scout Scan, not by preference.

WHO IT'S FOR

Best fit if you already have expertise and want a repeatable product — not more random deals.

  • A fashion, beauty, or lifestyle creator with audience signal but no product system yet
  • A specialist selling services (stylist, coach, SPA / cosmetology, UGC) who wants a repeatable offer
  • An independent expert ready to test demand before building

Signal = people already ask you “how do you do this?”. Works best if you can test demand through your audience, partners, newsletter, or community.

Not a fit if:

  • You want “just ads” or “just a document”
  • Your positioning is “for everyone”
  • You’re not ready to run a short validation test

HOW IT WORKS (5 Steps)

Promo support is delivered in fixed cycles or add-on packs — structured distribution, not endless posting.

1. Scout Scan (24–48h)

We review your niche, existing signal, and constraints to see what’s realistically sellable.

2. Signal Card

You receive a one-page summary: what can sell, to whom, and why you.

3. Presale Validation (7–14 days)

We test demand before building — to confirm interest and pricing.
Not every presale moves to build — and that’s expected.

4. Build Kit (5–10 days)

We assemble your operating kit and delivery workflow so fulfillment is repeatable.

5. Promo Cycles + Proof (optional, fixed cycles)

Planned distribution packs, proof tracking, and payout cadence if applicable.

What you receive

SIGNAL CARD

Decision document, not a feedback report.
A one-page decision summary: what to build first, or what to fix before building.

What’s inside:

  • Buyer clarity. Who will actually pay — and why.
  • Product angle. One clear promise, with defined boundaries (no overpromising).
  • MVP scope. What we build first — nothing extra.
  • Presale plan. Where to test demand, what to say, and how to run the test.
  • GO / NO-GO verdict. A clear decision, with reasons and next steps.

Example: Busy professionals → Capsule wardrobe in 14 days → Audit checklist + shopping rules + 2-week plan + scripts

Public policy

GO / NO-GO

We don’t build by hope.

GO if:

  • There is a clear buyer
  • The outcome is repeatable and deliverable
  • At least one realistic channel exists to test demand

NO-GO if:

  • The positioning is “for everyone”
  • The outcome can’t be clearly defined
  • There’s no path to test demand

If it’s a NO-GO:

  • You still receive your Signal Card with a clear explanation and a prep direction on
  • what to fix before building.
  • CAPSULA does not pivot ideas to make them work.

Apply for Scout Scan

PRICING & SCOPE
How collaboration is structured.

Minimum scope:

Projects start from €150.

This is the starting scope for a paid build track (fixed-fee). Final scope and format are confirmed after the Scout Scan. This covers structured productization work — from validation to a usable product kit. RevShare is offered only if the signal is strong after the scan.

REVENUE SHARE (PARTNERSHIP MODEL)

Build a digital offer. Share the upside.

For a small number of creators, CAPSULA works on a revenue-share basis instead of an upfront fee. This is a selective partnership model — not a default option.

We act as a producer and operator, turning your expertise, style, or method into a structured digital product and supporting its launch.

We work with creators who are:

  • Creators, coaches, stylists, or fashion-led experts
  • Clear about what they help people achieve
  • Ready to deliver a real outcome (not just content)
  • Open to structure, systems, and shared execution

This is a partnership model, offered selectively.

Instead of paying a setup fee, CAPSULA may collaborate on a revenue-share basis.

In practice:

  • A specific product or offer is defined
  • Sales are tracked through agreed platforms (e.g. Stripe / Shopify)
  • Net revenue is shared between you and CAPSULA (after platform fees, refunds, and chargebacks)
  • Payouts are made on a fixed schedule

Exact terms (split, duration, scope) are confirmed in writing before launch.

Depending on the project:

  • Offer and positioning design
  • Presale validation (short demand test)
  • Sales flow and onboarding setup
  • Planned distribution and promotion cycles (not daily posting)
  • Revenue tracking and payout reporting

We focus on structure and execution, so you can focus on your craft.

  • Paid ad budgets
  • Filming or production crews
  • Ongoing community management
  • Legal review of regulated claims
  • Platform or payment processing fees
  • No guaranteed revenue or results
  • All marketing must be proof-safe and compliant
  • Final agreements define revenue, IP, responsibilities, and payouts
  • This page is illustrative, not a contract

Deliverables

YOUR CAPSULA BUILD KIT

A reusable operating kit you can sell and deliver repeatedly — without reinventing the process each time

Core (must-have)
  • Offer Sheet (1 page): promise, boundaries, buyer, pricing logic
  • Product Spec (Offer Format Card): formats, tiers, inclusions/exclusions
  • Presale Page Copy: hero, sections, FAQ, CTA (Shopify/Stan/Notion-ready
  • DM / Email Scripts: outreach, follow-ups, objections
  • Delivery Workflow: step-by-step buyer journey
Scale (growth layer)
  • Content Pack: posting plan, caption prompts, proof-safe CTAs
  • Visual Kit: covers + story/post templates + proof templates
  • Tracking Pack (UTM + simple sheet): UTM map + key events + simple tracking sheet
  • Proof & Tracking Pack: proof collection + payout log structure
Pro (optional / only if applicable)
  • Licensing & Rights Pack: IP + resale/white-label terms (if applicable)
  • Support + Updates: update policy, changelog, acceptance checklist

Format note:

Delivered as clean, reusable assets (PDF/Notion/Shopify-ready) — built for real use, not “reading”.

OPTIONAL: YOUR METHOD AI AGENT

A client-facing AI agent that delivers your method as a guided experience — not a generic chatbot.

What it is

  • A client-facing AI agent built on your method.
  • It guides buyers through your framework step by step.

What it does

  • Answers FAQs and explains your offer clearly.
  • Runs intake questions and onboarding flow.
  • Keeps clients inside your rules and boundaries

What you get

  • Agent rules + tone guide.
  • Knowledge base structure (included / excluded).
  • Client flows: intake, objections, next steps.

Safety & Limits

  • Drafts and guided flows only.
  • No promises, no autonomous decisions.
  • Final decisions and client commitments remain yours.

Paid add-on. Final scope after Scout Scan.

(Agent-only build available.)

Timeline

Timing depends on approvals and response speed during the build.

→ verdict: 24–48 hours
presale 7–14 days → build 5–10 days
Built after kit approval (clean inputs only).
  • Scan
  • If accepted:
  • With agent:

Frequently Asked Questions

No. CAPSULA does not guarantee revenue or results.

What we guarantee is a structured, risk-reduced process: validation before building, clear scope, and proof-safe execution.

Revenue depends on market signal, pricing, positioning, and distribution fit.

We don't sell education or advice.

CAPSULA works as a producer and operator: we help turn your expertise into a structured product, test demand before building, and support launch through real distribution channels when relevant.

The goal is not theory — it's execution.

We don't promise sales or "traffic delivery".

Depending on the project, CAPSULA may support presale tests and launches through structured distribution cycles, including CAPSULA-managed channels where relevant.

This is about reducing guesswork — not guaranteeing outcomes.

No. Audience size is less important than signal.

Signal means people already ask for your advice, method, or recommendations. Presale tests can run through small audiences, partners, newsletters, or communities.

You still receive your Signal Card, including:

a clear GO / NO-GO verdict

reasoning behind the decision

a short prep plan on what to fix before building

The scan is never wasted.

Most creators spend 5–10 hours per week during validation and build.

CAPSULA handles structure, assets, and setup. You focus on expertise, approvals, and delivery alignment.

Not necessarily.

Face or video requirements depend on the product format and are discussed during the scan. Many products work without personal video presence.

No. The Method AI Agent is a paid, optional add-on.

It's available only if your method qualifies for AI-assisted delivery.